Pioneer Chicken

My original mission with Pioneer Chicken was to rebrand and bring back the legacy it once had. From over 100+ restaurants across the country, it had been swept down to the last 2 locations here in Los Angeles. I had been hired to introduce a marketing strategy and used social media as my means to advertise and communicate. There, I had introduced 3 systems: Nostalgic Media, UGC collaborations and Beauty Shots. Given the legacy of Pioneer Chicken I understood that there must be a digital breadcrumb that exists somewhere on the internet. From working with LA legends like Kareem Abdul-Jabaar or being featured in music videos from the Beastie Boys, DeBarge and more, this became the foundation of our content.