Mr.Bling Grillz

With social media essentially widening the pool of emerging jewelers, Mr. Bling was struggling to keep up with content production and staying competitive on a digital landscape. Growing alongside and mentoring other jewelers such as Ben Baller, The Grillest, Alligator Jesus and many more, their social media presence has fallen short of the height of their protégé's. Mr. Bling has been around for over 20+ years making custom, hand-made grills for clients like Normani, Lil Nas X, Jessie Reyez and Lizzo to brands like Coach and Los Angeles natives.

The goal was to introduce a top-funnel strategy to attract wider audience and in turn bring in more clientele through paid ads, higher quality content, UGC and launch an ambassador program. The quality and the experience was already there, all they need is exposure — Therefore we are A/B testing a series where we will begin to design grills with the intention of going viral.